Eye Tracking Market Competitive Landscape, Insights by Geography, and Growth Opportunity
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Eye tracking can identify the presence of a person and monitor what they are looking at in real-time. Eye motions are converted by the technology into a data stream that includes details like pupil position, gaze vectors for every eye, and gaze point.
The technology essentially decodes eye movements and converts them into insights that can be applied to a variety of applications or utilized as an extra input modality.
The Digital Age Is a Perfect Fit for Eye Tracking
Despite the fact that eye tracking has been in some capacity for some time, its usefulness has only recently increased due to the recent rise in internet usage. Demand for research approaches that assist businesses understand how people are engaging with digital media has increased as digital use and media have risen.
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How do users traverse different types of media, such as websites and social media? The benefit of eye tracking is that it can measure users' eye movements and how long they stay in various areas of the page.
Additionally, it makes it possible to determine whether areas of a website are drawing more interest than others. Additionally, it may be used to demonstrate how users navigate a page. This has long proven helpful in the real world, for instance when determining which areas of a shelf draw customers' attention using eye tracking.
Application of Eye Tracking Technology in AR/VR Devices Is a Key Trend
One significant trend is the rising need for eye tracking technologies in augmented reality (AR) and virtual reality (VR) devices. For AR/VR devices to preserve visual quality and optical clarity, the eyes must be in the appropriate posture.
If the device is out of position, the eye tracking tech in these gadgets can assist the user in fixing it. The market's participants are rapidly integrating eye tracking technology into AR/VR devices since it also aids in image quality optimization.
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