文藝青年們的聚會 (一) / Gathering of Artsy Youths (Part 1)
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午後的城市，被冬日微涼的空氣包圍，文藝青年們相約在展覽館門口集合，這樣的聚會，從來不需要太明確的目的，只要一句「最近有個不錯的文創展，要不要一起去看看？」就足夠成行。
我和朋友們，跟著人潮前進，我們走入展場後，映入眼簾的是各式風格迥異的攤位與作品，很多有趣的攤位，我們都很想過去看看商品，但是，人實在太多了，就算拼命擠過去，攤位前也沒有空間，在那邊等的話，又會擋到人流動線，所以只能隨緣逛啦。
一個好名字有多重要，我相信大家都知道，在人那麼多的地方，我們對品牌不熟悉的狀況，只要看到有意思的名字，如公園裡的胖橘、性感腸狗、幸運紫娃等，我們就先擠過去看，其實，每個攤位賣的商品都大同小異，如文具、手帳、插畫小物、玩具公仔，這些帶有設計感的商品，實用性或許不高，但是情緒價值滿滿，特別是看到周邊很多人一直狂買時，一不小心也會跟著買，真是一個恐怖的地方啊。
我們在其中一間攤位上，看到攤主把國小時使用的學校作業簿，重新設計並包裝成懷舊商品，從原本的作業簿轉變為筆記本，我可以想像，當一名大學生在課堂上，把這筆記本掏出來時，周邊的同學們，會立刻投以驚訝、好奇或羨慕的目光，真的是拉滿情緒價值。
幾乎所有的大型文創展覽，都會看到桌遊的攤位，而桌遊的攤位也總是會充斥著不少人潮，其實，大部份的人會逗留在這裡，都是為了試玩新款桌遊，特別是親子客戶，假如，孩童試玩過遊戲，覺得好玩，大多會纏著父母買桌遊，而桌遊不如手機遊戲或電腦遊戲，會讓人沉迷，且桌遊多能提升認知、交流互動、及情緒管理的能力，最大的好處是能促進親子關係，所以，父母來到桌遊攤位，多會大失血。
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On a winter afternoon, the city is wrapped in cool, slightly chilly air. A group of artsy youths meet up at the entrance of an exhibition hall. Gatherings like this never really need a clear purpose. All it takes is a simple, “There’s a pretty cool creative market lately—wanna go check it out?” and the plan is set.
My friends and I follow the crowd inside. Once we enter the venue, we’re greeted by all kinds of booths and creations, each with its own style. There are so many interesting stalls we want to check out, but the place is packed. Even if we try to squeeze our way in, there’s barely any space in front of the booths. If we stop and wait, we end up blocking the flow of people, so in the end, we just browse casually and go with the flow.
Everyone knows how important a good name can be. In a crowded place like this, when we’re not familiar with the brands, any booth with a fun or eye-catching name immediately grabs our attention and names like “Fat Orange Cat in the Park”, “Sexy Sausage Dog”, or “Lucky Purple Doll”. We’ll squeeze our way over to take a look. Honestly, most booths sell pretty similar things: stationery, planners, illustrated trinkets, toy figures. These design-focused items might not be very practical, but they’re full of emotional value. And when you see people around you buying like crazy, it’s easy to get dragged into it and buy something too. It’s honestly a dangerous place for your wallet.
At one booth, we saw the owner take the kind of school notebooks we used in elementary school and redesign them as nostalgic products. They turned old homework books into stylish notebooks. I could totally imagine a college student pulling one of these out in class and instantly getting looks of surprise, curiosity, or even envy from classmates. The emotional value is completely maxed out.
At almost every large creative exhibition, you’ll also find board game booths, and they’re always crowded. Most people stop by to try out new games, especially families with kids. If a child tries a game and likes it, they’ll usually bug their parents to buy it. Compared to mobile or computer games, board games are less addictive, and many help improve thinking skills, communication, interaction, and emotional management. The biggest benefit is that they bring families closer together. That’s why parents usually end up spending a lot of money at board game booths.
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