channelsem

#ChannelSEM #PaidSearchColumn What happens post-conversion? It’s time we figure it out, together: The PPC industry is shifting its focus ...

#Bing #ChannelSEM If you’re not remarketing keywords, you’re missing out: Targeting methods have moved beyond keywords and SMBs should no...

#ChannelSEM #PaidSearchColumn Contextual audience targeting: Pivot your audience strategy from cookies to content: Here are four steps fo...

#ChannelSEM #MarketingStrategiesColumn Déjà vu! CMOs are bringing back always-on marketing: When done correctly, an always-on approach ca...

#ChannelSEM #PaidSearchColumn Learn how to get better returns from Microsoft Ads: To get started, import a successful Google AdWords camp...

#ChannelSEM #PaidSearchColumn We must demand a higher standard of quality for online advertising: As an industry, we need to create basel...

#ChannelSEM #PaidSearchColumn One-to-one-household marketing requires solving the ‘shareability’ problem: The growing emphasis on one-to-...

#ChannelSEM #LocalSearchColumn The time has come to optimize for IRLs rather than URLs: Drive-to-store strategies have reached a tipping ...

#ChannelSEM #PaidSearchColumn Debunking the top 5 stereotypes of programmatic traders: Programmatic traders play an integral role in adve...

#ChannelSEM #PaidSearchColumn New customer acquisition vs. retention: 7 best practices for search: Here’s how retailers should map their ...