Boosting Engagement with Message Bot on Waivio

In community-driven ecosystems like Hive, reaching the right audience at the right time is key to engagement. Message Bot on Waivio is designed to automate outreach, sending thread messages to users based on their expertise (e.g., #coffee) and recent activity. This allows for highly targeted communication, making it easier to engage niche communities and drive meaningful interactions.

Google Analytics Report shows a significant increase in direct traffic to CoffeeShop.Gifts from 24-Jan-2025 to 23-Feb-2025.

During this campaign, 775 targeted users received messages, resulting in 800 new direct visits (from multiple devices) to the site—demonstrating a remarkable response rate.

Here’s how it worked.

1️⃣ Targeting the Right Audience with a Group Object

The campaign used a Group object to identify and filter relevant users. A Group in Waivio is a dynamic object that allows filtering users based on their expertise in specific hashtags (e.g., #coffee), objects, followers of certain Hive accounts, and their activity level (e.g., last active within 30 days). It is also possible to add or exclude specific users from the list.

By leveraging these filters, we ensured the messages reached engaged and interested users, maximizing the campaign's effectiveness.

Coffee Experts group, consisting of Hive users actively engaging with coffee-related content.

### 2️⃣ Crafting the Message: Gold Turmeric Coffee Challenge Invitation

Once the audience was selected, the next step was defining what message to send.

The campaign invited users to participate in the Gold Turmeric Coffee Challenge, encouraging them to:

- Repeat the Gold Turmeric Coffee recipe

- Publish a post linking to the Recipe page

This challenge was designed to boost community engagement and drive traffic to CoffeeShop.Gifts.

### 3️⃣ Running the Message Bot Campaign

To start the campaign, use TOOLS > Message Bot > Add Message, which opens a dialog to configure the campaign.

In the setup:

✅ The Coffee Experts group was selected as the target audience.

✅ The Gold Turmeric Coffee Challenge page was set as the message.

✅ Daily Posting: 30 per day.

Once the campaign was live, the Message Bot report confirmed that 775 messages were successfully sent between 24-Jan-2025 and 18-Feb-2025, reaching a highly engaged Hive audience.

### 4️⃣ Key Takeaways & Future Improvements

✔️ High response rate – 775 targeted users received messages, leading to 800 direct visitors to the site, showing strong engagement.

✔️ Message Bot provides efficient engagement – Automating message distribution ensured consistent outreach to an interested audience.

✔️ Community-driven challenges drive participation – Encouraging user-generated content helped spark discussions and interactions.

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The Message Bot on Waivio has proven to be a powerful tool for targeted engagement, allowing for personalized, automated outreach to specific groups of users. Whether used for promoting challenges, driving traffic to a website, increasing awareness of a project, or re-engaging inactive users, it provides an effective way to connect with communities on Hive.

#socialgifts #socialshopping #threads #messaging