Building a Brand in the New Digital Age
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About seven years ago, a work colleague showed me her TikTok feed. I found it entertaining, but it didn’t seem very helpful to me, so I never downloaded the app. I thought it was a waste of time since it didn’t offer anything educational or worth investing my time in.
Back then, my attention was focused on Web3 and crypto, which were starting to gain popularity around the world. I decided to dive deeper into researching blockchain and cryptocurrency because I believed they represented the future of finance—and potentially e-commerce too.
That’s when I discovered social media apps built on the blockchain, which truly fascinated me. I never imagined it would be possible to earn money by blogging or posting content. From that point on, I dedicated my time to learning and building my network on Hive, as it’s a trailblazer in the world of crypto, finance, and e-commerce.
It was an exciting development in the space, and I felt it would be unwise not to get involved early. Being an early adopter is a huge advantage, especially when this technology eventually becomes mainstream—so to me, it made perfect sense to be a part of it.
Meanwhile, mainstream social apps like TikTok have quickly evolved from being purely entertainment platforms into powerful tools for entrepreneurs to build their brands, market their products, and even make sales. Major business brands have also jumped on board, using the app to run marketing campaigns and advertisements, thanks to its massive user base.
TikTok is no longer just a social app—it has transformed into an e-commerce platform by adding features like ads, post promotions, and integrated storefronts where users can directly sell their products. It was a bold move, but it has proven to be highly effective, as user adoption of these features has been strong.
And why is that? It’s the potential for fame and the opportunity to earn money in various ways within the app. Entertainment was the solid foundation that initially drew users to TikTok, but the ability to earn rewards by posting content is what keeps them engaged and coming back. Plus, having a huge user base to interact with only adds to its appeal.
That’s something I want to tap into—a massive user base that’s receptive to both content and products. Right now, I only have content to share, but I’ve started learning more about entrepreneurship through the app. I’ve begun following creators and pages that focus on branding, marketing, and everything related to building a profitable business.
This app is blowing my mind with how much it has evolved over time. The content I come across these days isn’t just entertaining—it’s also educational. Even though it’s short-form content, it’s packed with valuable information and insights on specific topics.
Some may think it’s too late to get into TikTok, but I believe it’s quite the opposite. I say that because the entrepreneurial phase of the platform is just beginning. It may be early days, but things are moving fast. More and more users are embracing the app’s potential for entrepreneurship, and I want to give it a try to see if it’s something I can leverage to build a brand and a business on top of.
TikTok may have started as an entertainment app, but its evolution into an entrepreneurial platform is opening up exciting new opportunities. With the right mindset and strategy, creators like me can turn content into something truly impactful. I’m just getting started, but I’m eager to explore how far I can go in building a brand and business in this fast-moving digital space.
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